Discover how Optim Consultancy leveraged cutting-edge digital solutions to revolutionize businesses just like yours. Dive into our case studies to explore real-world success stories, showcasing our expertise in transforming challenges into opportunities. Explore our innovative approaches and see how Optim Consultancy can empower your digital journey
In a strategic partnership, Optim IT Digital embarked on a transformative journey with a Melbourne-based Security Solutions provider, aiming to redefine their digital landscape.
This case study gently unveils the thoughtful approaches undertaken to enhance online visibility and streamline communication channels. Focused on the nuanced handling of inquiries, optimising engagement, and elevating the online presence, the narrative presents an abstract view of the collaboration’s breadth. Through this overview, we set the stage for readers to explore the impactful strides taken towards achieving digital excellence, inviting them to appreciate the art and strategy behind the scenes.
Enlisted Services
PPC (Pay Per Click)
Google Analytics
Search Engine Optimization
Social Media Management
Objectives & Implementation
Optimize
PPC Campaigns
The objective was to refine PPC campaigns through targeted advertising and search term refinement to increase lead generation and improve conversion rates.
Enhance Website
Traffic Quality
Aimed at analyzing and refining audience targeting and implementing verification processes to reduce spam inquiries, ensuring engagements are of high quality.
Streamline
Inquiry Process
Focused on redesigning the inquiry form and updating question types to deter spam and simplify the submission process for genuine inquiries.
Results
Increased the number of Inquiries
Enhanced PPC campaign: strategic ad updates, refined search terms, targeted audience settings for increased conversions.
Notable rise in phone call inquiries and website form submissions between Q3 and Q4.
Achieved higher conversions with reduced ad spend in Q4.
Implemented traffic filtering, refined audience targeting, and verification processes to
deter bots.
Improved inquiry form design and question clarity for effectiveness.
Spam Rate September
0%
Spam Rate October
0%
Spam Rate November
0%
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