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Optim Digital significantly enhanced a Legal Services company’s growth with targeted Pay-Per-Click (PPC) campaigns. Initiating a well-crafted PPC strategy in September, we substantially increased website traffic and more than doubled the PPC traffic share by December 2023.
Our focused campaign led to a marked increase in engagement, with significant rises in call inquiries and form submissions. By the year’s end, our efforts resulted in more conversions with optimized ad spending, showcasing our commitment to excellence. This approach has redefined digital advertising standards in the legal industry, demonstrating our expertise and result-oriented strategy.
Enlisted Services
PPC (Pay Per Click)
Website Management
Google Analytics
Search Engine Optimization
Objectives & Implementation
Enhance
Website Traffic
Launched a targeted PPC campaign via Google Ads in September, significantly increasing traffic and doubling PPC traffic’s share by December 2023 through optimized keyword selection and ad copy.
Boost Engagement
and Leads
Refined the PPC strategy to improve user engagement, leading to a marked increase in call inquiries and form submissions by tailoring landing pages to potential clients’ needs.
Maximize Conversions
with Efficient Ad Spend
Focused on achieving higher conversions at a lower cost by analyzing performance data, adjusting bidding strategies, and optimizing ad placements, resulting in more efficient use of the advertising budget by the end of Quarter 4.
Results
Boosted Website Traffic with Google Ads Campaigns
Successfully launched PPC campaign in September, enhancing overall website traffic.
PPC traffic contribution increased from 19.4% to 33.33% between November and
December 2023.
November 2023
Organic Search
Direct
Paid Search
Organic Social
December 2023
Organic Search
Direct
Paid Search
Referral
Boosting Lead Generation Through PPC Advertising
Significant Increase in Engagement: Notable rise in call inquiries and form submissions between November and December 2023.
Enhanced Conversions with Lower Spend: Achieved higher conversion rates in Quarter 4 while reducing advertising expenses.
All Conversions
0
Conversions
0
November 2023
All Conversions
0
Conversions
0
December 2023
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